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Appearance

Events ​

Create and manage public events at your venue.

Overview ​

Host special events to attract new customers, create buzz, and increase revenue during quieter periods. Events range from wine tastings to live music, theme nights, and seasonal celebrations.

Accessing Events ​

Navigate to All Venues > Select your venue > Events

Creating Events ​

Event Setup ​

Create compelling events:

  1. Click Create Event
  2. Enter event details
  3. Add description and images
  4. Set pricing and availability
  5. Configure booking options
  6. Publish event

Event Information ​

Basic Details

  • Event name
  • Event type/category
  • Date and time
  • Duration
  • Venue location

Description

  • Compelling copy
  • What's included
  • What to expect
  • Dress code (if applicable)
  • Any restrictions

Images & Media

  • Featured image
  • Event gallery
  • Videos (if available)
  • Promotional graphics

Event Types ​

Dining Events

  • Tasting menus
  • Chef's table experiences
  • Wine pairing dinners
  • Seasonal menus
  • Holiday specials

Social Events

  • Live music nights
  • DJ nights
  • Karaoke
  • Quiz nights
  • Speed dating

Educational Events

  • Wine tastings
  • Cocktail masterclasses
  • Cooking demonstrations
  • Meet the chef
  • Sommelier sessions

Themed Events

  • Cultural celebrations
  • Decade themes (80s, 90s)
  • Costume parties
  • Murder mystery dinners
  • Seasonal celebrations

Holiday Events

  • Valentine's Day
  • Mother's/Father's Day
  • Thanksgiving
  • Christmas parties
  • New Year's Eve

Pricing & Tickets ​

Pricing Structures ​

Per Person Pricing

  • Fixed price per guest
  • Simple and clear
  • Easy to communicate
  • Standard for most events

Tiered Pricing

  • Early bird rates
  • Standard pricing
  • Last-minute pricing
  • VIP packages
  • Group discounts

Table Pricing

  • Price per table
  • Groups book together
  • Forces larger bookings
  • Good for music events

Free Entry

  • No charge to attend
  • Revenue from consumption
  • Attracts large crowds
  • Builds customer base

What's Included ​

Be clear about inclusions:

Food Included

  • Set menu courses
  • Canapés
  • Buffet access
  • Tasting portions
  • Dietary options

Drinks Included

  • Welcome drink
  • Unlimited drinks
  • Specific number of drinks
  • Wine pairings
  • Soft drinks

Entertainment

  • Live music
  • DJ
  • Performance
  • Activities
  • Party favors

Additional Charges

  • Optional extras
  • Premium packages
  • Additional drinks
  • Merchandise
  • Photos

Bookings & Capacity ​

Capacity Management ​

Set attendance limits:

Maximum Capacity

  • Based on space
  • Legal limits
  • Comfortable attendance
  • Staff capabilities
  • Kitchen capacity

Minimum Bookings

  • Viable attendance
  • Cover costs
  • Consider cancellation
  • Early bird threshold

Booking Options ​

Individual Bookings

  • Single guests
  • Couples
  • Small groups
  • Most flexible

Table Reservations

  • Book whole tables
  • 2, 4, 6, 8 people
  • Groups stay together
  • Better for social events

Group Bookings

  • Large parties
  • Corporate groups
  • Special rates
  • Separate inquiry

Waitlist ​

When sold out:

  • Enable waiting list
  • Notify if space available
  • Automatic promotion
  • Capture interested customers
  • Future marketing database

Marketing Events ​

Event Promotion ​

On Your Website

  • Events calendar page
  • Featured events
  • Event details page
  • Easy booking
  • Share functionality

Email Marketing

  • Send to customer list
  • Segment by interest
  • Multiple reminders
  • Early bird offers
  • Last chance emails

Social Media

  • Create event pages
  • Regular posts
  • Stories and reels
  • Countdown posts
  • Live coverage
  • Post-event highlights

Grab A Table Platform

  • Listed in events section
  • Category filtering
  • Location-based discovery
  • Platform promotion
  • Customer recommendations

Partnerships

  • Local businesses
  • Tourism offices
  • Hotels
  • Event listing sites
  • Influencers

Event Descriptions ​

Write compelling copy:

Attention-Grabbing Title

  • Clear and exciting
  • Include key information
  • Use action words
  • Avoid generic names

Engaging Description

  • What makes it special
  • What guests experience
  • Social proof (if available)
  • Create FOMO
  • Call to action

Practical Details

  • Date, time, duration
  • Location/venue area
  • Price and inclusions
  • Booking deadline
  • Contact information

Images & Visuals ​

Use quality images:

  • Professional photos
  • Previous event photos
  • Food and drink shots
  • Atmosphere shots
  • People enjoying themselves
  • Consistent branding

Managing Event Bookings ​

Booking Confirmations ​

Automated communications:

Immediate Confirmation

  • Booking reference
  • Event details
  • What to expect
  • Venue information
  • Contact details

Pre-Event Reminders

  • 1 week before
  • 1-2 days before
  • What to bring
  • Parking information
  • Any updates

Day-Of Information

  • Thank you for coming
  • Venue entrance
  • Start time
  • Special instructions

Guest Management ​

Check-In Process

  • Guest list ready
  • Quick check-in
  • Welcome drink
  • Dietary reminder
  • Seating assignments (if applicable)

During Event

  • Monitor satisfaction
  • Handle issues quickly
  • Capture content
  • Engage with guests
  • Manage timing

Post-Event

  • Thank you email
  • Feedback request
  • Share photos
  • Promote future events
  • Offer discount on next visit

Communication ​

Keep guests informed:

Event Updates

  • Schedule changes
  • Special announcements
  • New additions
  • Weather contingencies
  • Last-minute details

Customer Service

  • Respond to questions quickly
  • Handle changes/cancellations
  • Dietary requirements
  • Special requests
  • Accessibility needs

Event Day Operations ​

Pre-Event Preparation ​

Setup

  • Venue arranged
  • Decorations in place
  • AV tested
  • Signage ready
  • Special equipment checked

Staff Briefing

  • Event overview
  • Guest count
  • Special requirements
  • Timing/schedule
  • Roles and responsibilities
  • VIP guests

Kitchen Preparation

  • Menu prepped
  • Dietary requirements noted
  • Quantities confirmed
  • Timing coordinated
  • Backup plans ready

During Event ​

Service Flow

  • Welcome guests
  • Manage timing
  • Coordinate courses
  • Entertainment timing
  • Photo opportunities
  • Handle issues

Quality Control

  • Monitor food quality
  • Check drink service
  • Guest satisfaction
  • Temperature control
  • Cleanliness
  • Staff performance

Post-Event ​

Breakdown

  • Clean and reset
  • Pack decorations
  • Equipment storage
  • Staff debrief
  • Note improvements

Follow-Up

  • Thank guests
  • Request feedback
  • Share photos
  • Promote next event
  • Build customer database

Event Analytics ​

Performance Metrics ​

Track event success:

Booking Metrics

  • Tickets sold
  • Conversion rate
  • Average booking value
  • Time to sell out
  • Cancellation rate

Revenue Analysis

  • Ticket revenue
  • Additional spending
  • Food cost percentage
  • Profit margin
  • Revenue per guest

Marketing Performance

  • Views vs bookings
  • Channel effectiveness
  • Email open rates
  • Social engagement
  • Customer acquisition cost

Customer Feedback

  • Satisfaction scores
  • Reviews and ratings
  • Net Promoter Score
  • Repeat attendance
  • Referrals

Reporting ​

Generate reports on:

  • Event profitability
  • Popular event types
  • Best times/dates
  • Customer demographics
  • Marketing ROI
  • Operational efficiency

Best Practices ​

Planning Events ​

  1. Start Early - Promote 4-8 weeks in advance
  2. Know Your Audience - Create events they want
  3. Be Realistic - Don't overcommit
  4. Test Ideas - Start small, scale successful events
  5. Get Feedback - Learn and improve

Maximizing Attendance ​

  1. Compelling Offer - Value and experience
  2. Early Bird Pricing - Incentivize early booking
  3. Create Urgency - Limited capacity/time
  4. Social Proof - Show popularity
  5. Multi-Channel Marketing - Reach wide audience

Ensuring Success ​

  1. Detailed Planning - Nothing overlooked
  2. Staff Training - Everyone prepared
  3. Quality First - Never compromise
  4. Engage Guests - Create memorable experiences
  5. Follow Up - Build relationships

Common Mistakes to Avoid ​

  1. Underpricing - Factor in all costs
  2. Poor Timing - Avoid conflicts and bad dates
  3. Overpromising - Be realistic about offerings
  4. Weak Marketing - Promote consistently
  5. No Contingency - Always have backup plans

Recurring Events ​

Series & Regular Events ​

Create ongoing events:

Weekly Events

  • Trivia Tuesdays
  • Jazz Sundays
  • Half-price Wednesdays
  • Weekend brunch

Monthly Events

  • First Friday wine tastings
  • Monthly chef collaborations
  • Seasonal menu launches
  • Theme nights

Annual Events

  • Signature events
  • Seasonal celebrations
  • Anniversary parties
  • Charity events

Benefits ​

  • Build anticipation
  • Create traditions
  • Loyal following
  • Easier marketing
  • Operational efficiency

Cancellations & Changes ​

Event Cancellations ​

If you must cancel:

  1. Notify Immediately - Don't delay
  2. Explain Clearly - Honest reasons
  3. Full Refunds - Process quickly
  4. Compensate - Offer discount/voucher
  5. Maintain Trust - Professional handling

Rescheduling ​

Moving events:

  • Offer refunds OR transfer to new date
  • Give advance notice
  • Make it easy
  • Keep commitments
  • Learn from experience

Troubleshooting ​

Low Bookings ​

If events aren't selling:

  • Review pricing
  • Improve marketing
  • Better images/description
  • Different timing
  • Target audience mismatch
  • Gather feedback

Operational Issues ​

Handle problems:

  • Overbooking - Contact immediately, compensate
  • Staff Shortage - Cross-train team, call backup
  • Equipment Failure - Always test, have backup
  • Food Issues - Quality control, alternatives ready
  • Problem Guests - Train staff, have policies

Support ​

Need help with events?

Customer Acquisition

Events are excellent for attracting new customers who may become regular diners. Capture contact information and follow up with offers.